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Uncategorized

The Benefits of Mindfulness

At a time when our lives are increasingly hurried and full of distractions, the practice of Mindfulness emerges as a beacon of serenity and peace. This ancient approach, rooted in Eastern traditions, invites us to embrace the present moment with full awareness, sensitivity and openness.

This invitation is not about an escape from reality or an attempt to silence life’s challenges, but rather a deep dive into what is real and tangible. Through Mindfulness, we learn to welcome each thought, sensation and emotion as a wave in the ocean of our existence, recognizing that each one of them is transitory and does not define the entirety of our being.

The practice of Mindfulness teaches us to slow down, observe the automatic patterns of our mind, and choose how we respond to the world around us. In this space of consciousness, we discover an inner freedom that allows us to live with greater authenticity, comfort and balance.

 

According to many authors, the original concepts of mindfulness can be found in Buddhist psychology. Many, however, argue that they are also present in other religious traditions, such as Christianity, Judaism, Islam, Sufism, Hinduism, Raja Yoga and even in religious rites of the indigenous Amazonian peoples.

 

The concept of Mindfulness, despite being simple in essence, opens doors to profound transformation. By cultivating a mindful presence, we not only enrich our individual experience of life, but we also positively influence the communities and environments in which we live. The practice thus becomes a journey of discovery and expansion, revealing not only the beauty and complexity of the present moment, but also the unlimited potential of the human spirit to continually grow, learn and develop.

1. The Inner Journey

The practice of Mindfulness is a personal exploration of the inner territory, a journey that takes us through the layers of our consciousness, emotions and perceptions. On this path, we become explorers of our own mind, learning to navigate its sometimes turbulent waters with grace and insight. This journey is not linear; It is full of discoveries and opportunities for personal growth and transformation.

Since we started, we began to recognize the patterns of thought and behavior that often operate on “autopilot”. These patterns, rooted in our past experiences, future expectations, and judgments, often take us away from the only moment we truly have power: now. By bringing a gentle, curious awareness to these patterns, we open space for more serene responses to life situations.

This journey teaches us to embrace the impermanence of our experiences. Every thought, sensation or emotion is seen as a passing cloud in the sky of our consciousness. This understanding frees us from identification with temporary states and helps us find a more stable and peaceful foundation in our essential being.

Furthermore, Mindfulness invites us to a more compassionate and loving relationship with ourselves. By observing our inner experiences without judgment, we learn to offer ourselves the same kindness and understanding that we might offer a dear friend. This self-acceptance is the foundation on which we can build a more authentic and fulfilling life.

The internal journey of Mindfulness is, therefore, a path of returning to oneself. As we become more present and aware, our perception of life expands, allowing us to experience each moment with greater depth, clarity, and gratitude.

2. Integrating Mindfulness into Daily Life

Incorporating Mindfulness does not require any spiritual retreat or hours of sitting meditation; it is in the simplest actions and moments and is based on the idea that every activity, no matter how vulgar it may seem, offers an opportunity to cultivate presence, awareness and serenity. The key is the intention to be fully present in each experience, whether pleasant, neutral or challenging.

Respiração Consciente

Conscious breathing is perhaps the simplest and most powerful tool to practice. It can be done when waiting, such as in traffic or in line at the supermarket, bringing attention to the natural flow of breathing. This simple act can be profoundly centering, transforming moments of impatience or tension into opportunities for calm and tranquility.

Attention to the Present Moment

The practice is not in never being distracted, but in noticing the distraction and gently bringing the attention back to the present. This cycle of distraction and return is where the practice grows stronger, teaching us patience, kindness, and perseverance.

Integrating Mindfulness into everyday life is an accessible and transformative path, which invites us to rediscover the richness and depth of life’s simple moments. By practicing presence in the small actions of everyday life, we cultivate a foundation of clarity that supports our overall well-being and enriches our life experience.

Mindful Walking

Another accessible practice is mindful walking, which can be done anywhere, at any time. It involves walking with full attention with each step, noticing the sensations in your feet and body, the movement of the air, and the sounds and sights around you. This practice helps us align the mind and body, bringing a feeling of grounding and calm.

Mindfulness in Relationships

The practice of Mindfulness also extends to human interactions. Listening with full attention, being present in conversations without preparing a response while the other person speaks, is a powerful way to practice Mindfulness. This not only enriches our relationships but also teaches us to value the gift shared with another person.

Conscious Eating

One of the most practical ways to integrate Mindfulness into everyday life is through conscious eating. This practice involves eating with full attention to the flavors, textures, colors and aromas of food, as well as feelings of hunger and satiety. Eating becomes a meditative experience, a moment of connection with the food that nourishes the body and spirit. Mindful eating teaches us to appreciate the abundance and beauty present in a simple meal, transforming an everyday act into a way of appreciating the little things in life.

3. Proven Benefits

Mindfulness, although deeply rooted in meditative practices, has been the subject of intense scientific investigation in recent decades. This growing body of research offers a fascinating look at how such a simple practice can have such profound and far-reaching effects on mental and physical health.

Mental and Emotional Health

One of the most explored fields in research is its impact on mental health. Studies show that regular practice can significantly reduce symptoms of anxiety and depression. Mindfulness helps to break the cycle of automatic negative thoughts, a common characteristic of both disorders, allowing individuals to adopt a more observant stance and less identified with their thoughts and emotions. Furthermore, it is associated with improvements in emotional regulation, increasing the ability to respond to stressful situations with greater calm and resilience.

Concentration and Cognitive Performance

The practice of Mindfulness has also shown significant benefits in concentration and cognitive performance. By training the mind to remain focused on the present, individuals report an increased ability to concentrate and a decreased propensity for distraction. This translates into better performance in tasks that require sustained attention, as well as greater ease in remaining focused on daily and professional activities.

Physical health

In addition to the psychological benefits, practicing Mindfulness has tangible effects on physical health. Research indicates an association between Mindfulness and reduced blood pressure, improvements in sleep and even a more robust immune response. These benefits are believed to arise, in part, from Mindfulness’ ability to reduce stress, a known risk factor for several health conditions.

Relationships and Social Wellbeing

The practice of Mindfulness also enriches interpersonal relationships. By promoting greater presence, empathy and conscious communication, you can improve the quality of relationships, strengthening bonds and promoting greater mutual understanding. This is reflected not only in more harmonious relationships, but also in an expanded sense of connection and belonging with others.

4. Challenges in Practicing Mindfulness and How to Overcome Them

The practice of Mindfulness, despite its numerous benefits, can present challenges, especially at the beginning. The discipline of repeatedly bringing your attention back to the present moment can be difficult, especially in a world full of constant stimuli and distractions. These obstacles, however, are part of the learning process and can, in fact, deepen our understanding and appreciation for the practice.

Difficulty Maintaining Concentration

One of the biggest challenges is the difficulty of maintaining concentration in the present moment. The human mind has a natural tendency to wander, whether remembering the past or anticipating the future. This habit can generate frustration for those who are starting to practice Mindfulness.

How to Overcome It: It’s important to remember that the mind’s tendency to wander is normal and part of the human condition. The practice is not about eliminating these moments, but about noticing them and gently bringing your attention back to the present. Each time you notice that your mind has wandered and bring it back, you are strengthening your ability to be present.

Facing Uncomfortable Emotions and Thoughts

As we cultivate greater awareness of our internal processes, we may encounter uncomfortable emotions and thoughts. This can be particularly challenging, especially if we are used to avoiding or suppressing these experiences.

How to Overcome: Mindfulness teaches us to approach these experiences with curiosity, openness, and compassion, rather than judgment or disgust. Allow yourself to feel what arises, observing your inner experiences with kindness. With practice, you can begin to see these moments not as obstacles, but as opportunities for greater understanding and personal growth.

Integrate Practice into Everyday Life

Another common challenge is finding time and space to practice Mindfulness amid the hustle and bustle of everyday life.

How to Overcome: As we have seen, the beauty of Mindfulness is that it can be practiced at any time and in any place. Start by integrating small practices into your day, such as breathing consciously for a few minutes or carrying out a daily activity with full attention. Over time, these moments of presence will become a natural and valuable part of your day.

High Expectations

We often enter the practice of Mindfulness with expectations of immediate transformations in our well-being and quality of life. When changes do not occur as quickly as expected, discouragement can set in.

How to Overcome: It is crucial to approach the practice of Mindfulness without specific expectations or the search for immediate results. See each moment of practice as an end in itself, not as a means to achieve something. The true essence of Mindfulness is enjoying the process, not just the results.

 

The challenges encountered in the practice of Mindfulness are an integral part of the path of growth and self-discovery. Each obstacle overcome deepens our practice and enriches our experience. By approaching these challenges with patience, compassion and perseverance, we pave the way for a truly meaningful journey of transformation.

5. The Gains of Continuous Practice: Well-being and Life in Harmony

Continued practice has the potential to profoundly transform the way we experience life, bringing benefits that go beyond moments of formal meditation. Over time, Mindfulness infiltrates every facet of existence, offering a new perspective on our routines, relationships and challenges. Here are some areas where continued practice can significantly enrich life and well-being.

Presence and Appreciation of the Moment

As the practice deepens, the ability to fully live in the present moment also grows. This enriched presence makes room for a greater appreciation of the small joys and wonders of everyday life. Whether savoring a meal, appreciating the beauty of nature or enjoying the company of loved ones, Mindfulness intensifies the experience of each moment, making life richer and more satisfying.

Resilience and Stress Management

The continued practice of Mindfulness strengthens resilience in the face of challenges and adversities. By cultivating an attitude of openness and acceptance towards the present experience, we learn to face stress and difficulties in a more balanced and less reactive way. This more centered and serene state of mind enables us to face the storms of life with calm and clarity, reducing the impact of stress and mitigating its effects.

Self-knowledge and Personal Growth

The journey of Mindfulness is also a journey of self-discovery. By observing our thoughts, emotions, and sensations with curiosity and without judgment, we begin to more deeply understand our habitual patterns, reactions, and motivations. This self-knowledge is the key to personal growth, allowing us to make more conscious choices that are aligned with our values and aspirations.

6. An invitation to awaken

Adopting Mindfulness as a daily practice is an invitation to awaken to the richness of the present moment, to explore the depths of being and to live with greater fullness and purpose. As we cultivate this conscious presence, we discover not only the beauty and joy in everyday experiences, but also our innate ability to face life with serenity, compassion, and wisdom.

The practice of Mindfulness has been adopted and endorsed by several public figures in different fields, from art to sport and entrepreneurship. These testimonials highlight how practicing Mindfulness can transform lives, offering unique and authentic perspectives on its benefits:

Oprah Winfrey – The renowned presenter and businesswoman has been a Mindfulness enthusiast, sharing how this practice has helped her live with greater presence and gratitude. Oprah highlights how Mindfulness taught her to pause, breathe and appreciate the moment, becoming a fundamental tool for navigating the complexity of life with greater serenity and purpose.

Novak Djokovic – The professional tennis player credits part of his exceptional success to Mindfulness He mentions how the practice helped him improve his focus, performance and resilience, both on and off the court. For Djokovic, Mindfulness is essential to remain calm under pressure and recover quickly from challenges and defeats.

Emma Watson – The actress and activist has spoken about how Mindfulness and meditation have helped her deal with anxiety and live a more balanced and conscious life. Emma emphasizes how these practices help her center herself, especially in times of stress and turmoil, allowing her to maintain inner peace and clarity of thought.

Steve Jobs – The Apple co-founder was known for his Zen meditation practice, which includes elements of Mindfulness. Jobs credited his meditative practice with the ability to focus, clarity of vision and creativity that fueled his pioneering career. He believed that meditation gave him the serenity needed to face the challenges of the business world with a unique and innovative perspective.

Ellen DeGeneres – The comedian and host openly shares how Mindfulness is an integral part of her daily routine, helping her maintain balance and joy. Ellen highlights the importance of taking time for yourself to reconnect and recharge, especially amidst a hectic work schedule.

7. The Journey Starts Now

Now that you have explored the depth and beauty of Mindfulness practice, the invitation is open for you to take the first step on your own journey. Mindfulness is not just a meditation technique; It is a way of living, a path to a more conscious, serene, rich and harmonious life. No matter where you are on your personal journey, Mindfulness has something valuable to offer.

Accept the Invitation to Presence

I invite you to take a moment right now, yes, right now, to simply breathe. Leave aside distractions, close your eyes if possible, and just direct your attention to your breathing. Notice the feeling of air moving in and out of your lungs, the lightness in your chest, and the relaxation with each exhale. Allow yourself to be present, even if it’s just for a few minutes. This is the first step.

Playlist to Accompany Your Practice

To help you create an environment conducive to practicing Mindfulness, we suggest a playlist that combines soft music and sounds of nature. These musical selections are designed to facilitate concentration, calm, and presence.

Sounds of Nature – Running water, birdsong, leaves blowing in the wind.

Soft Instrumental – Calm piano, soft guitar, harp.

Meditation Songs – Tracks specially composed for meditation, with peaceful vibes.

Delta Frequency Sounds – Binaural sounds that promote a state of deep relaxation.

Gregorian Chants – Serene melodies that uplift the spirit and calm the mind.

Ambient Music – Subtle, atmospheric sounds that promote serenity.

You can find ready-made playlists or create your own on streaming platforms like Spotify, YouTube or Apple Music. Experiment with different types of music and sounds to discover what best supports your mindfulness practice.

Conclusion

Remember, practicing Mindfulness is a journey, not a destination. Every step, every breath, every moment of presence is a celebration of life. Be open to the experience, be kind to yourself, and allow the Mindfulness journey to enrich your life in ways you never imagined.

Please accept this invitation to attend. The Mindfulness journey starts now, with you.

17 de April de 2024/by Luciano
https://amberyadvisors.com/wp-content/uploads/2024/04/Mindfulness.png 1080 1920 Luciano https://amberyadvisors.com/wp-content/uploads/2020/12/logo-ambery-escuro.png Luciano2024-04-17 17:19:432024-04-17 17:19:43The Benefits of Mindfulness
Uncategorized

Maximizing the Potential of Your Spa: Profitability and Excellence in Management

What is the advantage of entrusting the management of the Spa to a company specialized in Wellness?

This is a question frequently asked by hotel directors when looking for our services.

By ensuring that Wellness has become a fundamental requirement of its guests and, motivated by the perception that the potential of its Spa may be undervalued, the hotels are considering outsourcing the Spa administration, in the meantime, we reconfirm that it is a significant decision, which must be well considered.

At Ambery Advisors, we believe that the management of a Spa transcends simply offering relaxation and wellness services. It is an activity that combines strategy, innovation, alignment with the hotel philosophy and a deep understanding of the needs and desires of guests, meanwhile, as the ultimate goal of providing memorable experiences, at the same time while maximizing profitability and operational efficiency of the business.

In order to provide important foundations for a safer decision-making, we elaborate a list to follow, with the advantages of third-party management, highlighting the main pillars of the Ambery Spa Advisors administration:

1. Cost Reduction and Profitability Increase

At Ambery Advisors, we begin our services by defining the Spa Concept and developing a clever Treatment Menu, which not only surprises the most demanding guests, but also ensures good profit margins and managerial efficiency. We select and negotiate the best conditions with high-level suppliers and prepare the team to be aligned with the optimization of all resources.

Ambery Consulting

Optimization of all resources

2. Excellence in Human Resources

We recognize that human resources in the Wellness area have very specific characteristics, requiring a detailed approach to hiring and training. Our experience allows us to hire and train teams of highly qualified professionals, emphasizing technical quality in the execution of massages and therapies, knowledge of codes of posture and ethics, capacity to provide care in multiple languages and work in teams.

Ambery Consulting

Highly qualified professionals

3. Extra Time to Focus on the Hotel’s Core Business

Our management frees up the hotel team to concentrate on the vital areas of operation, where they can create more value, such as hospitality development, guest services, F&B and reservations. This strategic reallocation of priorities contributes to ensuring excellence in every aspect of the hotel service and maximizing operational efficiency, while Ambery management takes care of surprising and elevating the Spa guest experience.

Focus on the Hotel's Core Business

Our actions free the hotel team

4. Constant Updating of Wellness Trends

The Wellness market is constantly evolving, with new trends and guest preferences emerging regularly. Our agile and proactive approach ensures that your Spa remains up-to-date, adapting quickly to these changes. This is not only a better service offering, but also positions its Spa as a reference in innovation and quality.

Other opportunities, such as seasons and commemorative data, receive special attention and greater operational flexibility, allowing rapid adjustments to service offerings.

Ambery Treatments

The Wellness market is constantly evolving

5. Guest Experience Improvements

A well-managed Spa can significantly improve guest satisfaction, contribute to positive reviews and loyalty. Every detail is carefully thought out and evaluated in detail, to guarantee a Spa experience that begins with the reception and extends until the last moment of the guest in the facilities.

Couple massage

Guest satisfaction

6. Operational Efficiency

Operational efficiency is crucial for success and here we play a fundamental role. With Ambery Advisors, your Spa will benefit from optimized processes, adjusted according to the specifications of each undertaking. This approach not only ensures smoother and more efficient operations, but also frees up valuable resources that can be reallocated to improve other aspects of your business.

Focus on the Hotel's Core Business

Operational efficiency is crucial to success

7. Specialized Marketing

One of the challenges in spa management is the constant attraction of new guests, while retaining current ones. Our experience allows us to develop and implement effective strategies to promote your Spa services, increasing visibility and attraction to a wider audience. From digital campaigns to themed events, we ensure that your Spa stands out.

Spa with due emphasis.

Visibility and audience attraction

8. Supplier and Stock Management

Efficient supplier and inventory management is essential to avoid excess stock and guarantee the availability of high-quality products. At Ambery Spa Advisors, we take into account this complex task, from the careful selection of suppliers to the support of the life cycle of the products. This process not only reduces costs, but also ensures that your guests always have access to the best products and treatments available.

Efficient supplier and inventory management

High quality products

9. Innovation and Continuous Improvement

At Ambery Advisors, we are committed to the continuous pursuit of excellence and innovation. This involves periodic updating of treatments and practices, research into new products and investment in training for the team, with the objective of improving the guest experience and operational efficiency. We keep your Spa cutting-edge, ensuring it remains competitive and attractive.

Investment in team training

Periodic updating of treatments and practices.

Conclusion

Opting for Ambery Spa Advisors as a partner in the management of your Spa is more than a strategic decision; It is a commitment to excellence, innovation and incomparable satisfaction of both guests. Our holistic and personalized approach guarantees not only the operational and financial success of your Spa, but also a character of distinction that will position you as a reference in the market. Together, we can create memorable experiences that build guest loyalty and elevate the reputation of our establishment. We invite you to get in touch with us at Ambery and explore how we can contribute to elevating your Spa experience.

28 de March de 2024/by Luciano
https://amberyadvisors.com/wp-content/uploads/2024/03/FOTOS-PARA-ARTIGOS.png 1080 1920 Luciano https://amberyadvisors.com/wp-content/uploads/2020/12/logo-ambery-escuro.png Luciano2024-03-28 10:36:562024-03-29 09:50:48Maximizing the Potential of Your Spa: Profitability and Excellence in Management
mulher praticando Yoga em frente grande janela de vidro
Uncategorized

Get inspired by these 9 wellness trends for a post-pandemic world

We selected some inspiring predictions for the 2021 post-pandemic scenario, these are trends that suggest services and investment options that can put your Spa at the forefront.

Considering many information sources, institutes and associations linked to the wellness industry, as the Global Wellness Institute trend report “The Future of Wellness” and the Ernst & Young report “Future Consumer Index: How COVID-19 is changing consumer behaviors“, curated by its consultants, Ambery Spa Advisors put together a list of behaviors who must be observed to the reopening. With a focus on the Wellness and Spa industry, we present some trends for 2021, driven mainly by the post-pandemic scenario.

Even not having a deadline for the mankind to finally be able to breathe with total relief and comfort, it is known that the gradual opening and the return to outdoor life is about to come true, thanks to the results obtained by the lockdowns and by the evolution of immunization through the vaccines.

The reopening with a permanent normality, will show what behavioral changes will be incorporated to life and to the routine of people. We known that the priorities in health, wellness, quality of life and self-consciousness will be considered even more important.

On this scenario, Spas and Wellness centers must be in line with this new reality. The support of a specialized Spa consulting company who understands and acts in harmony with these requirements is fundamental to succeed.

Considering the trends that we now present, Ambery Spa Advisors is prepared to provide services starting from the creation and the development of new Spas to the recovery of existing ones that are pursuing new concepts to keep its leadership.

1. The expense boom for travel and experiences

When the pandemic is left behind, all the desire for personal experiences, for adventure, fun, travel, which were contained in the period of isolation, will face a significant boom. The Spas, which have been particularly limited by all restrictions, will see a significant return from its customers, eager and avid to make up the time that they were locked at home, deprived of their moments of entertainment and personal satisfaction.

4 kids playing in the pool

The joy of travel will be back with strength, after months of restriction

A kind of ‘revenge spending’ time must portray what will be this moment of consumption. There are billions of Euros that were not spent on products, services or leisure, just because they were not necessary when people were at home or, because of the restrictions, could not be acquired, such as Spa services.

Although some caution after the pandemic is expected, it is certain that consumers will start traveling again. According to the study of Ernest & Young, more than 70% of consumers are planning to spend in a “carefully extravagant” way into two categories: leisure activities and travel vacations. These two topics exceed by a wide margin most other intentions, with the restaurant meals appearing in a distant third place. Clearly, people are excited to travel again and also to have different types of leisure experiences, it is natural to expect a high increase in the tourism flow as soon as it is safe.

Hotels and resorts should be well prepared, considering an update or a refresh on its facilities and Spas to be truly aligned to the new times that emerge could put them into the spotlight, far ahead of the competitors.

2. 2021: The travel redefinition

A very interesting trend for tourism are the “slow travel” trips, where a high tendency to the wellness tours takes place. This also represents a trend for more sustainable and closer destinations experiences.

two adults and a child riding bikes

This is a good time to enjoy weekend trips. You can discover incredible places in the surroundings where you live.

Close Trips

Travelers are more likely to plan trips nearby the place where they live, preferring regional locations, sometimes more rural and sustainable than larger, crowded and distant cities.

In Europe, we have already seen this trend over the past summer, on the Continent, occupancy rates in regional markets fluctuated between 40% and 60%, while in major destinations they never exceeded 20%-30%. In the United Kingdom, regional markets recorded occupancy rates of 51% on average, while large cities registered 29%.

Airbnb reported an increase in accommodation on local holidays during the pandemic, however the percentage of bookings within a 300-kilometer radius of renters’ homes skyrocketed from a third in February 2020 to more than 50% in May of the same year. In the United States, local tourist bookings were higher between May 17 and June 3 than in the same period in 2019, without the company investing in any campaigns.

Airbnb also reported a similar increase in domestic reserves in Portugal, Germany, South Corea, New Zealand and in other countries.

According the New York Times prediction made still in mid-2020, the holidays “will probably be more like the 1970s”, time when air travel were much more expensive. We will probably remember the days when the highways were filled with a lot of cars full of bags and equipment and with the children to ask: “have we arrived?”

As travel in a post-pandemic world changes from the planes to the cars, from big cities to nearby towns, the travelers will discover by themselves interesting and closer destinations that probably they would not visit.

At least in the middle term and as long as travelers no longer feel confident and safe to face the queues at airports and departure terminals, as well as staying in a pressurized cabin for a long period of time, this trend will not change.

3. Protection is the priority

Protection and health are at the forefront of consumer behavior. Companies in all sectors are developing effective hygiene initiatives in response to concerns driven by the Covid-19 virus. Cleaning credentials have become a key selling point, as hygiene and decontamination will continue to be the most relevant factors in consumer decisions. Disinfection protocols are likely to remain an important factor in customer choices in the coming months and even years.

person placing sign that the establishment is open

The maintenance of all health standards will still remain for a period, in addition to respecting them, clear communication is important for the full confidence of customers.

A safe and reliable brand image will be a great asset for companies.

It is not acceptable to visit a company physically or digitally without knowing about its practices and protocols against the virus and this will last at least until 2022. People are looking for goods without touching them whenever possible and want to see employees and other customers following all measures of security.

Companies that incorporate strict sanitation standards in products and services, while communicating this precaution, will have priority in consumer choices, naturally obsessed with safety. The pandemic generated innovations that, in many cases, prioritized hygiene as fundamental characteristics of the product. Just to take two examples, global sales of vacuum cleaners, especially steam models, have skyrocketed and some manufacturers are developing a self-sterilizing air conditioning model, among so many other products adapted to the new times.

Many analysts and business leaders have noted that 2020 has brought us 10 years of digital advancement and business practices in just 10 months.

In this scenario, e-commerce was widely used and achieved a high growth rate, since visits to physical stores and unnecessary human interactions were minimized.

Now, we need to understand which of the many new habits will remain – at least until 2022.

There is no denying that the wellness and Spa industries have more consumer attention than ever. Spas consulting services, whether for the launch of new ventures or for the rehabilitation of existing spaces, must prioritize the post-pandemic scenario, and thus, develop projects that are attentive to new requirements and also innovations that allow safer and reliable treatments.

4. Self-Care: Assuming the control of your own health

The noteworthy fragility of health systems during periods of lockdown has led many to be concerned and to assume control of their own health and well-being like never seen before. Health maintenance is the watchword and preventive medicine gains even more importance.

pictures of screens of apps which helps reading products label

Many apps are consumer allies, by providing technology that helps to interpret product labels and the substances that compose it, such as the Ingred and Open Food Facts applications, already available for mobiles.

Self-care trend has intensified the demand for body care products free of harmful chemical ingredients to health. The consumers are much more aware to the package labels, observing the details that previously were not taken in account. The power of social media is an ally that helps considerably in obtaining information to let people be able to differ what is recommended from what can be harmful to health.

Even sophisticated beauty brands, given the concerns with Covid, in an effort to ritualized the act of hands disinfection and meeting the demand of their target audience, were concerned to add in their portfolios the hand sanitizers, inspired by aromatherapy and other more refined elements.

A future where health and well-being converge is a trend – and medical prescriptions will not be indicated only on occasions when there is a pathology, but it will be combined with hyper-personalized guides for optimize health permanently.

In the professional field, if new habits, such as working at home, initially let people free from dressing up and making up, probably when everything returns to normal, everyone will realize that fully taking care of yourself has an inexorable connection with your performance and quality of life. This is yet another reason that full attention to self-care is justified.

In our industry, Spas are moving to offer good practices that also motivate the search for self-care, such as long-term treatment options, the availability of health professionals such as nutritionists or Ayurvedic medicine specialists, the COVID-19 tests to the list of services, in addition to the usual small gifts offer.

5. The rise of Medical Spas

Even before the pandemic, there were many discussions among experts and professionals related to the wellness industry about the connection between health and well-being and how both could merge. We now see a trend in the search for consulting Spas projects that focus on combining holistic practices from traditional Spas with preventive medicine services predicting more effective results.

professional doing massage in the back of a client

Spas must recover their therapeutic and curative origin, through new services and synergy with specialties such as physiotherapy, nutrition or with ancient medicinal traditions, such as Ayurveda.

Numerous “Medi-Spas” are emerging with the orientation to create a synergy between Spa treatments with the capabilities of health professionals and the facilities of dermatological clinics in which they are inserted, leveraging a variety of services in line with the needs desired by users in the post-pandemic. This type of crossover continues to be on the rise for years to come and will become more and more common.

“Sanum per Aqua”

It is clear that the demands on health systems that have been overburdened around the world in the face of the pandemic, prove that a paradigm shift is necessary for the future of general heath.

In addition to curing diseases, preventive health is being highly regarded and should be increasingly tangible, as it presents itself more directly and with moods of leisure. Due to the nature of its origin (SPA = in Latin ‘Sanum Per Aqua’, or health through water), Spas are a clear and reliable option in the search for health maintenance.

A contemporary Spa must be prepared to attend within this new perspective, standing out in the market. We also must consider that health maintenance treatments have to be continuous to be effective, making clients who seek this approach to visit the Spas regularly, using programs organized and guided by expert professionals.

6. Natural ingredients

In addition to taking care of their own health the concern about the environment is becoming dominant in the buying decision of more conscious consumers, emphasizing what they consume and how they could live with less excess, seeking a way of life less harmful to the planet and healthier to themselves by avoiding chemical additives.

A beauty product package with its ingredient on the side, a prickly pear.

Brands like Charm D’Orient have a product range made up of 100% natural and vegan products, an increasingly important condition in the purchase decision.

What was just a preference, is establishing itself as a requirement vis-à-vis manufacturers, thus, cosmetics made up only of natural ingredients have a purpose aligned with more sustainable and contemporary attitudes.

However, designating a product as natural is not enough, it doesn’t turn it a synonymous of quality. Some so-called artisanal products may have formulations that are not recommended or approved by regulatory bodies.

A good natural cosmetic product must show its list of ingredients clearly on the label, providing a correct interpretation. The consumer now, in addition to the conviction of his options, is very informed and can easily identify what he is really looking for, not being deceiving by the brands that bring an empty “green speech”.

To stand out a good Spa must be in harmony with this trend, offering treatments made with natural products, free of chemical additives, compatible with all skin types and, mainly, that are sustainable not only by recycling their packaging, but since the moment of cultivation and extraction of raw material, respecting the communities and individuals involved throughout the process of the entire production chain.

7. Spas should consider integral health

According to a study carried out in the United States, almost a quarter of Americans (23%) have started to meditate or are meditating more since the beginning of the pandemic.

Through workshops, treatments and practices, Spas should make available to customers alternatives of self- knowledge and improvement practices, including techniques for good sleeping, concentration and meditation, in addition to suggesting functional foods to nourish brain health.

people practicing yoga on the beach

Yoga, meditation, techniques for breathing … The search for practices that stimulate a better quality of life and the maintenance of health of the body, mind and balance is intensified.

We have listed some practices that will remain on the rise and that can be easily introduced into a Spa.

Take a Breath!

A good breathing provides instant well-being and good health however It used to be associated only with immediate relief to stress, but it is proven that the way we breathe has a profound impact on our physical and mental health. There is a new virtuous trend in developing breathing activities to new and important dimensions – from activities with this approach, new techniques, many enthusiasts and even innovative technologies.

Sleep Massage

A long period in front of a laptop screen due to work and the anxiety of the pandemic can booster insomnia problems. To help the customers to enjoy a good sleeping night, massages developed for this purpose must be made available. In general, all types of massage can reduce fatigue and improve sleep, but specific massages to this role will promote a deeper relaxation. The massages trigger a release of melatonin, which is a hormone responsible for regulating the sleep-wake cycle. The Spa can use more sleep-inducing oils and essences for relaxation. Sleep massages are also a healthier alternative to pills, as they relax and do not have the side effects of drowsiness, which often occurs afterwards.

Guided Meditation

In a fast-paced world, we are always easily distracted by something or worry too much. As a good solution to help with deceleration and concentration, Spas can implement guided meditation as a regular service. Anyone can benefit from meditation – regardless of their experience. Guided meditation immerses the senses in ambient sounds and music to draw them more deeply into the session. It disconnects you from the real world, relieves stress and promotes mindfulness – no matter how short the session.

Yoga

Many people have been practicing Yoga for a long time, some have started practicing in the pandemic time. Once the benefits of Yoga are experienced, it is a kind of activity that becomes present in the lives of its practitioners, considering that it brings self-knowledge and emotional control, which is very appreciated in these times of great uncertainty and anxiety.

The implementation of these services must be taken into account, these are techniques that do not require high investments, but that can bring an air of freshness and renovation to the Spa.

8. The importance of touch

The wellness industry is being encouraged to undergo a major evolution and will continue to thrive because people need to feel good. A relaxing massage is much more than just a physical action. It is a way of having more confidence, feeling better about yourself and having the autonomy to face the world.

person massaging another person's hands

The sense of touch, after the long period of forced and necessary distance, becomes precious and valued.

One of the reasons why Spas continue to be appreciated is because the basis of its services are related to the physical and personal nature and occur through touch activating this sense, a real stimulant for people who in the modern era of technology are often deprived of human contact.

The wellness industry, therefore, will continue to connect professionals dedicated to its clients, however it must change the interface between them, the contact between both will occur only at the necessary moment when there is a purpose.

With the touch becoming rarer among people, Spas must after the pandemic present itself as a unique refuge, where you can experience the feeling of touch, in a hygienic, specialized and safe environment. Spas will have to establish a high level of trust to their customers so that they feel safe in using their services.

9. Reinforcing immunity is the new mantra

One of the crucial shields against Covid-19 and against future diseases, will be to stimulate people to develop good levels of immunity so they can better fight infections. Home remedies, magic formulas and different foods will be tried in order to strengthen the body against invasions of harmful viruses and bacteria.

There will be a quest to strengthen immunity, either through healthy nutrition, with functional foods, or through regular physical exercise, or taking regular sunbaths, or seeking to breathe fresh air and have a more regulated and less stressful life. There is even some evidence of a reduction in alcohol consumption, simply in individuals who have the primary objective of preserving their health.

man holding glass of organic green juice

Physical activities, reinforced by healthy and controlled eating, with the aim of creating more immunity, are now on the top of the list of priorities.

Immunological Supplements

The consumption of immunological supplements will increase significantly. Data in the United States show that 17 of the top 20 products in the vitamin category are related to the immune system. In this category, the main products are vitamins C, D and multivitamin complexes with immunological support. More people tend to turn to vitamins and supplements to keep themselves healthy.

Organic Food Will Increase Its Importance

More and more people are clinging to the intrinsic benefits of organic foods for health maintenance, considering that they are free of pesticides and chemicals and are rated as healthy and nutritious. In the whole world there is a solid demand for natural foods, many forecasts indicate that its consumption will double next year.

Physical Activities

The practice of sports has always been considered the synonym for health, now physical activities take on an even more important outline, even by those who have little sympathy for movement.

Considering that the quarantine had a severe side effect, caused by the involuntary idleness to which all were submitted, there was a frequent recommendation for regular physical activity even for elderly people, as a factor to stimulate immunity.

Whether through greater engagement with sports or through uncompromised activities, such as simple walks, the need to keep the body active and consequently healthy will be given greater importance.


It is known that some of these trends related to wellness were already occurring even before the virus appeared. However, some processes were accelerated and new habits emerged only because of the pandemic.

It is important to emphasize, however, that wellness starts to occupy greater importance in the search for the physical, mental and emotional health maintenance. The Wellness and Spa Industry will have a fundamental participation in the routine of people concerned with a better quality of life.

Let´s be aligned to the new demands for a health world!

7 de May de 2021/by Luciano
https://amberyadvisors.com/wp-content/uploads/2021/05/tendencias-wellness-para-o-mundo-pos-pandemia-CAPA3.jpg 347 917 Luciano https://amberyadvisors.com/wp-content/uploads/2020/12/logo-ambery-escuro.png Luciano2021-05-07 14:10:342021-05-12 15:53:42Get inspired by these 9 wellness trends for a post-pandemic world

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